Editorial

Editorial policy

What has to be true before a page is published here, and what we will not print even when it would rank.

A page publishes when four things are true

  1. It is written — not an outline, not a brief.
  2. Every regulated fact it asserts has been read from its primary source by a named person on a recorded date.
  3. Its sources are listed visibly on the page, not just consulted.
  4. If it is a location page, it carries local data that no national page already has.

Until all four hold, the URL still exists and is still reachable — it just tells the reader plainly that it is unfinished, and it is kept out of Google's index and out of the sitemap. We would rather show a visitor an honest gap than a confident guess.

Claims we will not make

  • "Free solar panels" as a headline promise. It is the highest-volume phrase in this category and it is misleading for the overwhelming majority of the people searching it. We cover the phrase, and we explain what it actually means.
  • A single payback figure. Payback is a range driven by six inputs. Anyone printing one number for every household is not modelling your house.
  • Savings figures without assumptions. Every number that depends on a model shows the model.
  • Any implication of government affiliation. Not in the domain, not in the design, not in the copy.
  • Urgency we have not verified. Deadlines are real in this market and we will report them — with the source. We will not manufacture one to move a form.

Bylines

No individual author or reviewer is named yet, so pages carry an organisational byline and the Article schema attributes to the company rather than to a person. We will not invent a reviewer to fill the gap — a fabricated expert byline on financial content is the worst trust failure available to a site like this, and it is unrecoverable once found.

Corrections and withdrawals

When a scheme changes, the page is updated and a dated entry is added to the changelog on the funding tracker. The log is appended to, never rewritten. When a scheme closes, the page stays up and says so rather than being deleted — people keep searching for closed schemes for years, and a page explaining that GBIS closed in April 2026 is more use to them than a 404.

Commercial relationships

No installer, manufacturer or supplier can pay to be recommended, featured or positioned on this site, and none has any input into what is published. How we make money sets out the arrangement in full.

Tell us we are wrong

If a figure here is out of date or a rule has moved, send us the source. Being corrected costs us nothing; being the eleventh contradictory result costs us the only thing this site has.